Not even her hair dresser will know for sure. At summer's end, we'll be seeing an organic harvest...of hair care, fragrances (excuse me, aromas), lip balms, and body washes from Intelligent Nutrients, the latest brainchild of Horst Rechelbacher, who founded (and later sold) Aveda. Horst is a purist; he's sick of the "greenwashing" going on in the beauty industry where products call themselves "natural" and "organic", but there's no real governing body to police them. "Certified Organic" labels are reserved only for foodstuffs–so Horst developed these personal care products using food grade ingredients.
He's also a control freak, bless him; most of the ingredients are grown on his own farm. The hair cleanser alone contains apple fruit water, and seed oils from black cumin, pumpkin, red grape, red raspberry and cranberry.
Last but not least, he's a bit of a showman. Demonstrating his theory that anything you put on your skin your should be willing to put in your mouth, he drank his own hair spray at the line's product launch. I became a convert right then and there; when he drank the hairspray, I drank the Kool-Aid.
Thirsty? You can reserve your hairspray now on their website Intelligent Nutrients.
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